THRYV is reader-supported. We may earn a commission when you buy through links on our site — at no extra cost to you, and it never influences our verdicts. Full disclosure.
For brands & advertisers
Reach buyers at the moment
the decision is made.
THRYV is an independent product-research publication. Alongside our editorial work we run performance partnerships for a small number of brands — with a strict wall between what we recommend and what we're paid for.
An audience in buying mode
Our readers arrive from buying-guide and comparison searches. They are researching a specific purchase, not browsing — which is the moment brand consideration is actually decided.
Editorial + paid distribution
Coverage lives inside real editorial context, then travels through creator content and paid social and programmatic placements chosen for relevance, not raw volume.
Performance accountability
We work to conversion outcomes, not impressions-for-their-own-sake, and we report on what actually happened — including what underperformed.
The process
How we grow your brand
Five steps, in this order, every time. Nothing is launched before the previous step is signed off.
- 01
Understand the brand
We start with your products, positioning, target buyer and the objections that stall a purchase. No campaign work begins before this is written down and agreed.
- 02
Match to our audience & guides
We map your category against the guides and audiences we actually serve. If there isn't a genuine fit, we say so — a mismatch helps nobody.
- 03
Produce performance content
Editorial-quality landing content, comparison assets and video creative produced in-house, written to inform first and convert second.
- 04
Distribute across paid + social
Placements across paid social, programmatic display and creator channels, selected for brand safety and intent match, then optimized continuously.
- 05
Report transparently
Clear, regular reporting on placements, traffic quality and conversion outcomes — with the underlying assumptions visible, not hidden behind a dashboard.
Capabilities
What a partnership can include
- Performance content
Comparison pages, category explainers and buying-guide-style assets built to the same editorial quality bar as our own guides.
- Video ad creation
In-house concepting, production and versioning for paid social and programmatic placements.
- Placement & distribution
Paid social, programmatic display and creator amplification, selected for intent match and brand safety.
- Reporting
Placement-level transparency, traffic quality and conversion reporting on an agreed cadence.
Where the line sits
- Editorial rankings and verdicts are never for sale, and no partnership changes a published recommendation.
- Any commercial relationship affecting a page is disclosed on that page, in plain language.
- Brand-safe placements only; we follow each network's and advertiser's permitted promotional methods.
- No incentivized, cashback or loyalty traffic, no toolbar/adware, no cookie-stuffing, no sub-affiliate networks.
- We never bid on advertisers' trademark terms.
Work with us
Tell us about your brand
Send us the essentials and we'll come back with an honest read on whether there's a fit — and what a first engagement would realistically look like.
Prefer email? contact@thryv-apparel.com