THRYV runs affiliate and paid placements. Every affiliate link and paid placement is clearly disclosed, and commercial relationships never change a published editorial verdict. Full disclosure.
THRYV ANALYTICS
We find out where the right buyers actually are — then we go there.
THRYV ANALYTICS is our audience-intelligence process: we map where the real in-market buyers for a product or service actually are, then place disclosed, brand-safe performance campaigns on those channels — including our own publisher properties.
What goes in
Four data inputs, one decision.
Query volume, intent and difficulty data to see what buyers are actively researching — and at which stage of the decision.
Which pages, publishers and formats already win the category, and where demand is under-served.
Where the relevant audience actually spends attention: search, editorial, social, video, programmatic display.
Click, engagement and conversion signals from running placements, fed back into the next iteration.
The process
From brief to placement in five steps.
- 01Brief & product analysis
We start with the real product or service: who it is genuinely for, its price band, its differentiators, and the objections a buyer has.
- 02Audience & intent mapping
THRYV ANALYTICS assembles demand and category data into a picture of the in-market audience — the searches they run, the content they read, the formats they respond to.
- 03Channel selection
We choose only the channels the mapping supports: editorial placements, search-led content, creator and social placements, video, or programmatic display.
- 04Creative & placement
We build the asset for the channel — editorial context, video ad, social creative — and place it with clear affiliate/advertising disclosure.
- 05Measure & re-allocate
Performance is read against the plan and budget moves to what works. Reporting is shared openly, including what did not work.
Owned inventory
We don't only buy placements — we publish them.
THRYV operates its own editorial properties. That means a campaign can start on inventory we control, with editorial context we stand behind, before a single dollar goes to an external channel.
Our research desk publishes deep, sourced buying guides on real products, scored against a fixed rubric — the property you are reading now.
Browse published guidesA news and lifestyle publication we operate ourselves. It gives us owned, brand-safe placement capacity for partner campaigns — always clearly marked as advertising or affiliate content.
Visit thryv-news.comWhat THRYV ANALYTICS is — and isn't
- THRYV ANALYTICS is a research and decision process operated by our team using licensed third-party data and platform reporting — not a magic black box, and not a claim of proprietary consumer surveillance.
- We do not buy or sell personal data, and we do not build audiences from data our partners have not licensed for that use.
- No brand bidding, no trademark infringement, no cookie stuffing, no incentivized or misleading traffic.
- Every paid placement and every affiliate link is disclosed in line with FTC guidance.
Bring us a product. We'll show you where its buyers are.
We work with brands of any size and with affiliate networks. Tell us the product, the market and the target economics — we come back with the audience map, the channel plan and how we would measure it.
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