THRYV runs affiliate and paid placements. Every affiliate link and paid placement is clearly disclosed, and commercial relationships never change a published editorial verdict. Full disclosure.
How we work
Data before media.
Performance after.
THRYV begins with the advertiser, the product and the potential customer — not with media inventory.
We analyze the market and customer signals first, build a campaign framework around those insights, activate the appropriate channels, and use real performance data to continuously refine the approach.
The THRYV model
Five steps.
One continuous learning cycle.
Every campaign creates new information. That information informs the next decision.
Activation
Different campaigns.
Different routes.
THRYV does not force every advertiser into the same acquisition model. Depending on the product, the market and the applicable program rules, a campaign may run through one route or a combination of several.
Affiliate marketing
Performance-based advertiser partnerships.
Paid media
Paid display and banner advertising where advertiser and program rules permit.
Product placement
Relevant product exposure within appropriate digital environments.
Owned media
Content and affiliate opportunities through THRYV News.
The appropriate channel mix depends on the advertiser, campaign objectives and applicable program requirements.
Paid media
Want to see exactly
how we drive traffic?
Our dedicated traffic-transparency page explains how THRYV plans, purchases, routes, monitors and optimizes paid display traffic.
How we drive trafficPerformance loop
Real results create
the next decision.
Campaign performance provides new information about audiences, environments, creative and conversion behavior.
Those signals are used to refine future campaign decisions — no campaign outcome is guaranteed in advance.
Control & transparency
Performance with rules.
Paid media is activated only where advertiser and affiliate-program rules permit.