1. Overview
THRYV APPAREL INC ("THRYV", "we", "our", "us") is a U.S.-based company and the publisher of THRYV Performance. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit thryv-affiliate.com, interact with our content, or submit a contact request.
2. Information We Collect
We collect the following categories of information:
- Contact details you submit through partnership or contact forms (name, company, email, website, traffic data).
- Usage analytics such as pages visited, referral source, device, browser, approximate geolocation, and session duration.
- Affiliate & campaign data including click identifiers, referral parameters, and conversion events when you interact with tracked links.
- Communications exchanged with our partnerships and media teams.
3. How We Use Information
We process information to (a) evaluate and manage partnership requests, (b) plan, deliver, and measure performance campaigns on behalf of advertiser partners, (c) operate and improve our website and services, (d) comply with legal, tax, and accounting obligations, and (e) communicate with you about relevant business, partnership, and product updates.
4. Cookies, Third-Party Tracking & Affiliate Tracking
We and our third-party partners use cookies, pixels, SDKs and similar technologies for site analytics, attribution, fraud prevention, personalisation and affiliate tracking. This includes third-party cookies set by advertising networks, affiliate networks (such as Tradedoubler, Awin, Impact, CJ Affiliate, ShareASale and Rakuten) and social platforms, and may include cross-device tracking where those networks are able to associate activity across devices you use.
When you click a tracked affiliate link on this site, an affiliate cookie or click identifier may be set by the retailer's affiliate network. That identifier is used to attribute any subsequent purchase back to us and pay a commission. It does not change the price you pay.
How to decline or opt out: when you first visit the site you can choose "Decline" on our cookie banner to suppress non-essential and tracking cookies. You can also (a) clear and block cookies in your browser settings, (b) enable "Do Not Track" or Global Privacy Control signals, (c) install a tracker-blocking extension, or (d) use your device's privacy controls (Apple Intelligent Tracking Prevention, Google Privacy Sandbox). To opt out of interest-based advertising from many networks at once, use the Digital Advertising Alliance opt-out (optout.aboutads.info) or the Network Advertising Initiative opt-out (optout.networkadvertising.org).
5. Analytics & Performance Measurement
We use aggregated analytics tools to understand traffic patterns and campaign effectiveness. Where possible, IP addresses are truncated and identifiers are pseudonymized. Analytics data is used in aggregate to optimize creative, audiences, and bidding — not to build profiles of individual visitors.
6. Affiliate Tracking Disclosure
As an affiliate marketing company, THRYV uses tracking links containing referral identifiers. When you click a tracked link and complete a qualifying action with a third-party brand, THRYV may receive a commission. See our
Affiliate Disclosure for full details and FTC compliance language.
7. Social Media Integrations
Our website and campaigns may include integrations with Meta (Facebook, Instagram), TikTok, YouTube, X (Twitter), and LinkedIn. These platforms may set their own cookies and process data under their own privacy policies. We recommend reviewing each platform's policy directly.
8. Marketing Communications
With your consent or under a legitimate business interest, we may send partnership and campaign-related communications. You can opt out at any time by emailing
contact@thryv-affiliate.com or using the unsubscribe link in any marketing email.
9. Third-Party Service Providers
We share information with vetted service providers strictly to operate our business — including hosting, analytics, email delivery, affiliate networks (e.g., CJ Affiliate, Impact, Awin, Rakuten), ad platforms, and accounting providers. These providers are bound by confidentiality and data-protection obligations and may only use data on our documented instructions.
10. International Transfers
Information may be processed in the United States and other jurisdictions where our providers operate. Where required, we rely on Standard Contractual Clauses or equivalent safeguards to protect cross-border transfers.
11. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce agreements. Partnership and campaign records are typically retained for the duration of the relationship plus a reasonable post-termination period.
12. Your Rights (GDPR / EU & UK)
If you are located in the European Economic Area or United Kingdom, you have rights to access, rectify, erase, restrict, or object to processing of your personal data, and to data portability. You may also lodge a complaint with your local supervisory authority.
13. Your Rights (CCPA / California)
California residents have the right to know what personal information we collect, to request deletion, to opt out of the "sale" or "sharing" of personal information (THRYV does not sell personal information), and to non-discrimination for exercising these rights. To submit a request, contact
contact@thryv-affiliate.com.
14. Children's Privacy
Our website and services are intended for business professionals and are not directed to children under 16. We do not knowingly collect personal information from children.
15. Security
We maintain administrative, technical, and physical safeguards designed to protect personal information, including encrypted transport (TLS/HTTPS), access controls, and least-privilege provisioning. No internet transmission is 100% secure, but we work to industry-standard practices.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date.
